AltaPay’s payment platform transforms guests’ experience at Norwegian Rallycross

The festival season is upon us and what better way is there to spend time with your friends on a warm summers’ evening than listening to your favorite band or watching competitive sport. However, standing in long queues at these events for food and drink can sometimes be stressful, especially when you find that only cash is accepted for some purchases.

For the FIA World Rallycross Championship, held in the Norwegian city, Hell, they decided to tackle this problem through AltaPay’s latest omni-channel payment technology. Working in partnership with Norwegian company, Hoopla, a leading provider of self-developed ticket and POS solutions, AltaPay’s mission was to enhance guest’s experience at this year’s rallycross.

Omni-channel payments enhance guests’ experience

First in the Nordic countries to use the new PAX A920 terminal, AltaPay provided a seamless and secure method of payment to 22,000 visitors during the Rallycross Championships. The mobile payment technology streamlined the FIA’s payment process by enabling staff to scan and issue tickets, as well as accept payment for refreshments, and amalgamating all guest transaction data from the terminals and online web shop.

"With the new terminal, we can now offer the most popular payment methods and analyse all payment data collected, enabling us to understand our 22,000 guests’ preferences. This not only makes the buying experience more seamless, it also means we can offer personal and relevant offers to guests in the future," explained Stigh Aarstein, Regional & Product Manager, Hoopla AS, Norway.

According to Mark O'Flynn, Sales Director at PAX Technology, the A920 terminal differs from its app-based approach. "Unlike traditional POS terminals, the PAX A920 features a large smartphone touchscreen, while customising it for its business. With PAXSTORE, retailers can download apps directly to the terminal, allowing for a much more flexible and modern payment solution."

PAX A920 Payment terminal
Mobile payment technology available in 22 countries

The new PAX A920 terminal enables secure contactless payments, electronic signature and also has a large memory to ensure a fast and easy transaction. It also has a thermal printer and large color screen. PAX and AltaPay have worked closely to integrate and certify PAX terminals with AltaPay's POS platform, enabling retailers to use PAX terminals in the 22 countries AltaPay operates.

"Our payment solution has proved invaluable at Rallycross Championships and we can now offer it in all 22 countries covered by the AltaPay platform," says Steen Jacobsen from AltaPay.